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Gravity Ragnarok France runs Shugu
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CRM & iShop
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the client |
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Gravity Europe is the European subsidiary of Gravity, a major player in the online gaming industry. Its flagship online game, Ragnarok, is enjoyed by millions of players worldwide.
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Ragnarok was launched in Europe at the end of 2007, starting with France. It currently has more than a 100 000 registered players.
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the solution(s) |
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Shugu provides the Ragnarok game in France with a customized CRM system. Online and efficient, it delivers the key data (concurrent number of players, new registrations, ..) on a real-time basis for both the European managers and the Korean headquarters, each having its specific interface. The included CRM solution give a complete overview of each player : subscriptions history, revenues, ..
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Since October 2008, Shugu partnered with A7interactive to provide Ragnarok with an online store, the iShop. Advanced product management enables Ragnarok executives to adjust in real-time the prices, create promotion and even play with product inventories. A mileage-based program was added to developp customer loyalty and integrates within the CRM solution. The iShop proved so successful that Ragnarok eventually moved to a free-to-play business model, therefore establishing itself as an industry pioneer.
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| 2012.05 |
(c) copyright 2012 Shugu information systems |
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