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The online gaming industry is currently undergoing major changes, moving from its original subscription business model toward the free-to-play model where the game is freely accessible and rely on its associated eBoutique to cover the development costs.
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As the number of games is increasing, so does competition among actors. This means there is a increased focus on players : understanding their behaviors, serving their expectations.
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The two Shugu solutions ideally meet these new business requirements and can be setup as an all-in-one package to make analysis and reporting easier.
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common features |
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- tailored
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- real-time
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- multi-language
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- multi-currency
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- fast deployment
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- proven ergonomy
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- constant updates
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CRM |
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The Shugu CRM solution plugs directly into the game logs and databases and delivers real-time analytics and reporting on players and their behaviors.
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It enables the game managers to get one-click answers to key questions :
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- which players are moving toward shorter-term subscriptions ?
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- which players are about to be lost, ie: not renewing subscriptions ?
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- which players did not connect in the past month ?
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iShop |
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The Shugu iShop solution provides an iTunes-like efficient online store where players can purchase or redeem items.
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It integrates a complete loyalty program by which players can earn miles (by connecting to the game, purchasing items, participating in events, ..) and redeem them in items or in game's money.
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It allows for full management of the game economics :
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- item (product) management from creation to discontinued
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- real-time price adjustments, useful to make temporary promotions
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- real-time virtual inventories management : able to create limited edition products and to re-supply catalogue ones
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- items are presented to the player in the most-likely-to-purchase way (similar to Amazon's) as each player profile is matched in real-time to similar profiles
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